Jones purchased the Cowboys in 1989 for $140 million. With that investment, he constructed three championship teams to bring the franchise’s total to five. He’s turned that initial investment into the most valuable franchise in all of sports, now worth over $4 billion.
Not only has he proven to be savvy with team finances, he’s taken a lead role with the league in negotiating the last collective bargaining agreement with the NFL Player’s Association, and was instrumental in the Rams moving to the West Coast to return football to Los Angeles.
His biggest contribution might have been how he revolutionized the league’s television package, which has taken the league to unprecedented earning levels. From his maverick approach to marketing the Cowboys (he had a contentious legal back-and-forth with the league over branding the team separate from league agreements which he won), to his league-leading monetary gains, Jones has exemplified what it means to be a Hall of Fame contributor to the NFL over the last 27 years.
The 2017 Enshrinement Ceremony will be held Saturday, August 5 at 7 PM in Canton, Ohio.